Applied Discourse Analysis: Popular Culture, Media, and Everyday Life (Hardcover, 2016)

Introduction: Li'l Abner and Critical Multimodal Discourse Analysis PART I: COMMUNICATION 1. Communication: What Objects Tell Us 2. Language: Speed Dating 3. Metaphor: Love is a Game 4. Words: Freud on Dreams 5. Images: Advertising 6. Signs: Fashion PART II: TEXTS 7. Narratives: Fairy Tales 8. Texts: Hamlet 9. Myths: The Myth Model 10. Genres: Uses and Gratifications 11. Humor: Jokes 12. Intertextuality: Parody PART III: CONCEPTS 13. Rituals: Smoking 14. Lifestyles: Grid-Group Theory 15. Sacred and Profane: Department Stores and Cathedrals 16. Ideology: The Prisoner 17. Culture: Identity 18. Nobrow Culture: The Maltese Falcon