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· 제목 : Exploring the Field of Business Model Innovation: New Theoretical Perspectives (Paperback)
· 분류 : 외국도서 > 경제경영 > 제품생산관리
· ISBN : 9783319822785
· 쪽수 : 118쪽
· 출판일 : 2018-04-22
· 분류 : 외국도서 > 경제경영 > 제품생산관리
· ISBN : 9783319822785
· 쪽수 : 118쪽
· 출판일 : 2018-04-22
목차
Introduction.- Leading Business Model Research- The seven schools of thought.- Exploring the Role of Popular Management Theories for BMI Research.- Exploring Upcoming Theories for BMI Research- Enlightening the dark side of the moon.- Conclusion: Opening up a new debate on BMI.
