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· 제목 : Turkish Multinationals: Market Entry and Post-Acquisition Strategy (Paperback, Softcover Repri)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 경제학이론
· ISBN : 9783319861241
· 쪽수 : 244쪽
· 출판일 : 2018-08-04
· 분류 : 외국도서 > 경제경영 > 국제경제 > 경제학이론
· ISBN : 9783319861241
· 쪽수 : 244쪽
· 출판일 : 2018-08-04
목차
1. Introduction.- 2. Internationalization of Turkish Business Environment: Historical Evolution and New Realities.- 3. Theoretical Perspectives on Emerging Country Multinationals.- 4. Characteristics and Patterns of Turkish MNEs' Internationalization.- 5. Market Entry Strategies of Turkish MNEs.- 6. Post-Acquisition Strategies of Turkish MNes.- 7. Synthesis and New Directions for Research.
