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· 제목 : Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers (Paperback, Softcover Repri)
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9783319872537
· 쪽수 : 149쪽
· 출판일 : 2018-08-11
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9783319872537
· 쪽수 : 149쪽
· 출판일 : 2018-08-11
목차
1. Introduction.- 2. Psychic Distance and FDI: The Case of China.- 3. A Social Psychological Perspective on the Perceptions of Cultural Differences.- 4. European Entry Decisions in China: The Role of Cultural Perceptions.- 5. Chinese FDI and Psychic Distance Perceptions in the German Renewable Energy Sector.- 6. Summary Conclusions.
