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· 제목 : Brand Platform in the Professional Sport Industry: Sustaining Growth Through Innovation (Hardcover, 2018)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783319903521
· 쪽수 : 104쪽
· 출판일 : 2018-06-05
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783319903521
· 쪽수 : 104쪽
· 출판일 : 2018-06-05
목차
Chapter 1: Sport, Information, and the Attention Economy Chapter 2:The Evolution of Professional Sports as a Multi-sided Market Chapter 3: Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry Chapter 4: Creating a Combined Multi-sided Market and Brand Platform Ecosystem
