Soft Power Made in China: The Dilemmas of Online and Offline Media and Transnational Audiences (Hardcover, 2018)

1. Introduction 2. China's Soft Power Building and Its TV Industry as a Soft Powerhouse 3. Foreign Markets and Professionals: The Gatekeepers 4. Local Embeddedness vs. China's Soft Power: The Case of Offline Media 5. The Conversion Paradox in Quasi-Sinophone East Asia 6. The Limits of Outsourced Soft Power 7. Seeking Virtual Capital through Online Media in the Digital Age 8. Conclusions 9. Postscript: Envisioning the Future of China's Soft Power