Case Studies in Strategic Management: How Executive Input Enables Students' Development (Hardcover, 2019)

Content 1. Preface 2. Case: The best practice case study seminar 3. Distinctive features of the new case approach 4. EFMD winning case: UNU GmbH: Sharing is caring - a suitable business model for e-scooter in Germany 5. EFMD winning case: UBS acquisition of Commerzbank AG as a possible growth strategy Examples of written cases · Unu GmbH : Sharing is caring - a suitable business model for e-scooter in Germany (1/2016) · Deutsche Post 's Commercialization Strategy for the StreetScooter (1/2017) · Additional Services for the BMW iSeries - Which increase the benefits for both BMW and their customers? (6/2014) · Toward new horizons - Should Ryanair expand its low-cost business model to intercontinental flights? (6/2014) · Eurowings - Can Lufthansa do long-haul at low cost? (1/2016) · Automatic fare calculation system for MVV - Evaluation of system alternatives and the respective benefits for operator and customers (7/2015) · Fielmann : Traditional Business & E-commerce? Strategies to go online for a well-established firm (1/2016) · Potentials of an adidas Sports Drink (7/2015) · Wearables: An upcoming opportunity for private health insurers? (6/2016) · Siemens Healthcare : Divestiture Strategy for Siemens AG (6/2016) · How should Caribou Biosciences finance its growth? (1/2017) · New business model for electricity storage systems in German households using the example of E.ON (6/2016) · Gas Power Plant Trading - Pathways into the Future (7/2015) · Assessment of the E.ON Spin-off (7/2015) · Airbus 's growth opportuninities in business aviation (1/2016) · UniCredit Bank - Outsourcing of the Finance Function (6/2016) · UBS Acquisition of Commerzbank AG as a possible growth strategy (6/2016) Appendix Glossary and list of abbreviations Acknowledgements About the authors Recommended reading