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· 제목 : Marketing Communication Policies (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783540373223
· 쪽수 : 260쪽
· 출판일 : 2006-10-30
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783540373223
· 쪽수 : 260쪽
· 출판일 : 2006-10-30
목차
An overview.- The fundamental aspects of marketing communications.- The fundamental aspects of communications science.- Information behaviour and socialisation.- Analysing the communication situation.- The goals of communication policies.- Communication strategies.- Media planning in marketing communications.- Designing market communications.- Collaborating with agencies.- Specific issues in international marketing communications.
