Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times (Hardcover, 2001)

Preface.- Part I:Technology Life Cycles: 1 Introduction:Revolutionary Technologies; 2 Technology Life Cycle and Market Segmentation.- Part II: Acquisition of Technologies: 3 Identifying, Nurturing & Monitoring Core Technologies; 4 Technology Sourcing.- Part III: Managing Technological Risk: 5 Managing Technological Risk; 6 Influence of Government Policy on Technology Acquisition and Utilization.- Part IV:New-to-the-World Products: 7 Researching Technology Markets in a Fast-Cycle World.- 8 Adopting New-to-the-World Products; 9 Strategies and Tactics for Marketing New-to-the-World Products.- Part V: Into the Future: 10 Escaping Niche Marketing: Moving to the Mass Market; 11 The Future of Technology Commercialization.- Subject Index.- Name Index