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· 제목 : More Advertising Worldwide (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783540429944
· 쪽수 : 346쪽
· 출판일 : 2002-02-25
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9783540429944
· 쪽수 : 346쪽
· 출판일 : 2002-02-25
목차
Multicultural Management Insights.- Advertising in Bulgaria.- Advertising in China.- Advertising in Greece.- Internet Advertising in Greece.- Advertising in Hong Kong.- Advertising in Hungary.- Advertising in Ireland.- Advertising in Latvia.- Advertising in Malaysia.- Advertising in Singapore.- Advertising in South Korea.- Advertising in Spain.- Advertising in Switzerland.- Advertising in the United Kingdom.- Case Study: Barclaycard International.- The Authors.
