Cognitive Explorations Into Metaphor and Metonymy (Hardcover)

Contents: Zoltan Kovecses: Metaphor and metonymy in the conceptual system ? Olga Pavpertova: Corpus-based analysis of conceptual metaphors of HAPPINESS in Russian and English ? Erzsebet Toth-Czifra: Feeling the taste of victory:The figurative utilization of the concepts MOUTH and TONGUE in English, German and Hungarian ? Rebecca Netzel: Bewegungsmetaphorik im Lakota: Metaphorische Bewegungsverben und ihre Entsprechungen in europaischen Sprachen ? Andreas Musolff: The metaphor of the ≪body politic≫ across languages and cultures ? Orsolya Farkas: The concept of the STATE in Hungarian political discourse: Variations reflected in the language of the constitutions ? Orsolya Putz: Metaphors on the territorial changes of post-Trianon Hungary ? Nicole Moller: Cognitive metaphor and the ≪Arab Spring≫ ? Alexandra Nunez: Wenn das ≪Embodiment≫ politisch wird: Das Image-Schema PATH und seine Realisierung im Mediendiskurs zum ≪Arabischen Fruhling≫ ? Katrin Strobel: EMOTIONAL VALUE metaphors: A new class of INTEREST metaphors in advertising Carmen Simon: Metaphor, metonymy, and brands: From INTEREST metaphors to INTEREST metonymies ? Agnes Kuna: The conception of diseases in the persuasive sections of Hungarian medical recipes from the 16th and 17th centuries ? Reka Szabo: Kognitive Metaphern in der Jungschen Psychotherapie ? Frank Polzenhagen: What did 18th-century grammarians know about grammaticalisation? Notes on the early history of a current idea ? Sonja Kleinke: Koharenz und Metonymie: Zitierpraktiken in offentlichen Internetdiskussionsforen ? Stefanie Vogelbacher: ≪WTF is ?helicopter parenting? ≫? Metaphor commenting and negotiation in an online debate at BBC Being a parent ? Lisa Vollmar: Culture-specific metonymic relations in the conceptual system: On cognitive linguistic attitude research ? Mario Brdar/Rita Brdar-Szabo: Croatian place suffixations in -i?te: Polysemy and metonymy.