An overview and analysis of strategic alliances on the example of the car manufacturer Renault: A story of success and failure (Paperback)

Maslow's Hierarchy of Needs Model - The Difference of the Chinese and the Western Pyramid on the Example of Purchasing Luxurious Products (Paperback)

China in the World Economy and Doing Business with It (Paperback)

Sport Sponsorship as a Promotional Vehicle in Overseas Markets (Paperback)