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· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9783642122248
· 쪽수 : 124쪽
· 출판일 : 2010-07-17
목차
Opening Remarks.- ICT for the Poor at Large Scale: Innovative Connections to Markets and Services.- People Driven Innovation - How to create the Demand for ICT Solutions in Underserved Areas.- Transfer of services to emerging markets - mobile services, m-payment & m-health.- Incubating Micro Enterprises in Rural South Africa - The Use Case of Virtual Buying Cooperatives.- "What can we learn from the Developing World?" Impact of Mobile Applications from developing Markets on Mature Economies.- Mobile Broadband Community Centers.- Myths about ICT for the Other Billions.- From Voice to Broadband Data - Affordable Communications in Emerging Markets.- Leapfrogging ICT with Cloud Computing in Emerging Countries.- PANEL DISCUSSION ICT and Economics Development in Underserved Markets - A Chicken and Egg Problem.- Closing Remarks.