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· 제목 : The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Hardcover, 2014)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783642454431
· 쪽수 : 144쪽
· 출판일 : 2014-07-15
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9783642454431
· 쪽수 : 144쪽
· 출판일 : 2014-07-15
목차
Marketing and Marketing Management: A First Basic Understanding.- Step 1 - Market Analysis: Structuring and Evaluating the Market Information.- Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning.- Step 3 - Marketing Implementation: Executing the Marketing Plan.- Conclusion: Marketing and Railroad Companies.
