Advances in Advertising Research (Vol. XI) (Paperback)

?Construct Confusion in Advertising Research.- Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands.- Which message frames and forms best promote political campaigns via social media?.- Can It Hurt to be Honest about Nudging? The Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice.- The Impact of Source Credibility on Irish Millennials’ Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers’ Health and Fitness Endorsements.- General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico.- Disclaimers in Real Estate Print Advertisements.- “Trust me, I’m an advertiser”. The influence of message sidedness and advertiser credibility on readers’ perceptions of native advertisements.- A Thematic Exploration of Strong Emotional Appeals Based on Evolutionary Psychology.- Half a century of Super Bowl commercials: a content analysis of humorous advertising styles.- Should Companies Use Tattooed Models in their Advertisements?.- Creating branded entertainment that resonates: Perspectives of multinational award winners.- Advertising Music and the Effects of Incongruity Resolution on Consumer Response.- The Sound Factor in Autoplay Mobile Video Ads.- Battle-Weary Women: The female creatives fighting for leadership in advertising management.- Can Market Mavens be Negative Word of Mouth Senders? The Moderating Role of Assumed-competence and Gender.- Gender Responses to Emotional Appeals in Advertis-ing: Comparing Self-Reports and Facial Expressions.- Sustainability and Diversity Labels in Job Ads and their Effect on Employer Brands.- Children’s Perceptions of Sponsorship Disclosures in Online Influencer Videos.- Family decision making and vacation functions in summer tourism ? the case of Austrian families.- Replicating the CSR-Advertising-Effectiveness Mod-el: Do Consumers’ Attitudes Towards Corporate So-cially Responsible Behavior in the Pharmaceutical In-dustry Change Over Time?.- Empowering claims in CSR tweets: The moderating role of emotion, fit and credibility.- A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion.