책 이미지
eBook 미리보기
책 정보
· 제목 : Technischer Vertrieb: Eine Praxisorientierte Einf?rung in Das Business-To-Business-Marketing (Paperback, 2, 2., Uberarb. U.)
· 분류 : 외국도서 > 기술공학 > 기술공학 > 산업공학
· ISBN : 9783658325114
· 쪽수 : 261쪽
· 출판일 : 2021-05-26
· 분류 : 외국도서 > 기술공학 > 기술공학 > 산업공학
· ISBN : 9783658325114
· 쪽수 : 261쪽
· 출판일 : 2021-05-26
목차
Einfuhrung in das Business-to-Business-Marketing.- Grundlagen des Business-to-Business-Marketings.- Strategisches Business-to-Business-Marketing.- Instrumente des Business-to-Business-Marketings.- Marketing-Organisation und Implementierung.- Marketing-Controlling.- Ausgewahlte Spezialgebiete des Business-to-Business-Marketings.
