Integrated Business Information Systems: A Holistic View of the Linked Business Process Chain Erp-Scm-Crm-Bi-Big Data (Paperback, Softcover Repri)

Introduction.- Role Based Business Simulation.- Preparation and initiation.- Development and implementation of an ERP strategy.- Game Round 1 - Supply Chain not optimized.- Development and implementation of a SCM strategy.- Game Round 2.- Development and implementation of a CRM strategy.- Game Round 3 - CRM-SCM integration.- Business Intelligence and Big Data Analytics.- Game Round 4 - CRM-Big Data integration.- Part II - Theoretical Background.- ERP - Enterprise Resource Planning.- SCM - Supply Chain Management.- CRM - Customer Relationship Management.- BI - Business Intelligence.- Big Data Analytics.- Part III - Simulation Information Material.- Post-Merger Initial Situation - Alpha Beer.- Post-Merger Initial Situation - Green Beer.- Post-Merger Initial Situation - Royal Beer.- Post-Merger Initial Situation - Wild Horse Beer.- Freight and Distribution Logistics.- kdibis.com.- Part IV - Appendix.- Index.