Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management (Paperback)

1. Background and need to build a digital business

   
2. Eight Fields of Action for Building a Digital Business Leadership

2.1 Guidelines for the development of a vision for the digital age
2.2 Concepts for developing business model innovations
2.3 How to design a digital organization
2.4 From product to process - The relevance of services
2.5 Open Innovation - How to integrate customers into innovation processes
2.6 User Centering - What the Digital Customer Journey Provides
2.7 IT as an Enabler for the Digitization of Business Processes, Products and Services
2.8 Controlling a Digitized Organization 199
3. Change management - shaping change successfully
4. Best Practices for Building a Digital Business Leadership
5. The beginning is the most difficult of all - our prompt to action