The Spread of Yield Management Practices: The Need for Systematic Approaches (Paperback, 2006)

Some strategic aspects of a YMS implementation.- Yield management in advanced systems of hotel management.- How to yield value: the Janus perspective.- Human issues and the introduction of a yield management system. A case study of a 4 chain hotel.- Yield Management and trust: the effect of variable pricing on consumer trust in a restaurant brand.- Controlling the yield management process in the hospitality business.- Yield management: new applications.- Revenue management in visitor attractions: a case study of the EcoTech Centre, Swaffham, Norfolk.- Revenue management in the restaurant sector.- Revenue management and food service businesses: the case of Italy.- Recent events, challenges and options in revenue management.- Information instruments for a YMS in the hospitality industry.- Microsoft Fidelio: Opus 2 overview.- e-yield(TM) technical brief.