International Advertising and Communication: Current Insights and Empirical Findings (Paperback, 2006)

Mit Beitragen von Dieter Ahlert, Vanessa Apaolaza Ibanez, Silke Bambauer, Fred Bronner, Kara Chan, Patrick De Pelsmacker, Sandra Diehl, Franz-Rudolf Esch, Heribert Gierl, Flemming Hansen, Patrick Hartmann, Hans Hoeken, Wim Janssens, Heikki Karjaluoto, Peter Kenning, Greg Kiss, Mandy Klerkx, Tobias Langner, Matti Leppaniemi, Steen Lundsteen, Gunnar Mau, Young Sook Moon, Barbara Mueller, Peter Neijens, Shintaro Okazaki, Jørgen Kai Olsen, Larry Percy, Hilke Plassmann, Guido Purper, John R. Rossiter, Simone Roth, Jari Salo, Gunter Silberer, Jaakko Sinisalo, Edith Smit, Kristina Strodter, Marijntje Stuurman, Charles R. Taylor, Dirk Temme, Ralf Terlutter, Bas van den Putte, Renske van Enschot, Lex van Meurs, Margot van Mulken, Kerstin Weihe, Peter Weinberg und Krystie Wong.