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· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9784902454819
· 쪽수 : 2700쪽
· 출판일 : 2015-08-07
목차
Volume 1
Sparrow, Walter Shaw
Advertising and British Art： An Introduction to a Vast Subject
London: Bodley Head, 1924, c. 350pp. (incl. 27 text illus., 157 (36 in colour) plates)
Volume 2
Dean, Arthur W.
Modern Publicity - A Plea for Art in Advertising
London, New York [etc.]: Sir I. Pitman & Sons, 1921, c. 78pp.
Higham, Charles
Advertising, Its Use and Abuse
London: Williams & Norgate / New York, H. Holt, 1925, c. 256pp.
Fry, Roger
Art and Commerce (Hogarth Essays No.16)
London: L. & Virginia Woolf at the Hogarth Press, c1926, c. 28pp.
Volume 3
Preston, J. F. & Arch, E.
Advertising, Printing and Art in Commerce
London: Chapman & Hall Ltd, 1927, c. 357pp. (incl. 20 plates)
Volume 4
Gossop, R. P.
Advertisement Design
London: Chapman and Hall, 1927, c. 430pp. (incl. 144 (7 in colour) illus.）
Volume 5
Twining, E. W. & Hordich, D. E. M.
Art in Advertising - A Treatise on Artists' Work in Connection with All Branches of Publicity
London: Sir I. Pitman & Sons, 1931, c. 300pp. (incl. 142 (52 in colour) illus.)
Volume 6
Sheldon, Cyril
A History of Poster Advertising, together with a Record of Legislation and Attempted Legislation Affecting Outdoor Advertising
London: Chapman & Hall, 1937, c. 325pp.
