MAEP Major Affiliated English Program 1

Introduction and How to Use This Book ·························································································· 5
UNIT 1 ❙Introducing My Dream Company
Chapter 1 Business Introduction & My Dream Company ··················································· 15
Chapter 2 Analyzing Business E-mail Proposal ······································································ 17
Chapter 3 Tips & Expressions for a Business E-mail Proposal ··········································· 22
Chapter 4 Introducing the Products of My Company in a Business E-mail Proposal ······ 29
UNIT 2 ❙Clarifying & Dealing with Miscommunication
Chapter 1 Clarifications in Context (1) ····················································································· 35
Chapter 2 Clarifications in Context (2) ····················································································· 41
Chapter 3 Strategies to Write a Formal Business Letter of Clarification ·························· 44
Chapter 4 Group Practice to Write a Formal Business Letter of Clarification ················· 49
UNIT 3 ❙Doing Business Presentations
Chapter 1 Making Effective Presentation Materials ······························································ 57
Chapter 2 Explaining Numerical Data ······················································································ 63
Chapter 3 Making Effective Presentations ·············································································· 74
Chapter 4 Organizing & Practicing Presentations ································································· 80
Chapter 5 Making Presentations & Evaluating Presentations ············································ 85
UNIT 4 ❙Dealing with Complaints
Chapter 1 Introduction to Customer Complaints ·································································· 93
Chapter 2 Customer Complaints in Context ··········································································· 96
Chapter 3 Dealing with Customer Complaints ······································································ 99
Chapter 4 How to Complain Effectively ················································································ 106
Chapter 5 An Email Responding to Complaints About the Products of My Company · · 111
UNIT 5 ❙Dealing with Contract & Nondisclosure Agreement (NDA)
Chapter 1 Nondisclosure Agreement ···················································································· 119
Chapter 2 Analyzing Nondisclosure Agreement ································································· 127
APPENDICES
Appendix Ⅰ. Revision Checklist ··································································································· 139
Appendix Ⅱ. Capitalization ··········································································································· 140
Appendix Ⅲ. Sentence Patterns ··································································································· 141
Appendix Ⅳ. Useful Expressions for Interaction ······································································· 142
Appendix Ⅴ. How to Pause by Sense Group ············································································ 143