Global e-Business Management

CHAPTER 01Paradigm Shift on the Global Economies

1.1 Why do we need to learn Global e-Business Management?
1.1.1 Survival kit for the sustainable society
1.1.2 Is it optional or necessary to learn e-business?
1.2 Paradigm shift on the history: from self-sufficiency to value creation
1.2.1 Paradigm shift from Agriculture economy to Industrial economy
1.2.2 Paradigm shift from Industrial economy to Digital Economy
1.3 Another paradigm shift from manufacturing to assembling
1.3.1 Advent of Collabonomics
1.3.2 Characteristics of Soft Economy
1.4 The era of the intermediation
1.4.1 Background of intermediation
1.4.2 The conceptual characteristics of intermediary

CHAPTER 02Conceptual Characteristics of Global e-Business Management

2.1 Concept and methodologies on e-business
2.2 Trend on the definition of e-business
2.2.1 Inauguration of Internet
2.2.2 Inauguration of EC and shift to e-business
2.3 Structure of e-business and its functional factors
2.3.1 Diverse types of e-businesses
2.3.2 Structure and factors of e-business
2.4 The Competitive Dynamics of Web Marketing Strategies in Korea
2.4.1 Introduction
2.4.2 Paradigm Shift of web-marketing
2.4.3 Current Status of the First and the Best
2.4.4 Principles of the Best Follower
2.4.5 Conclusion

CHAPTER 03Web Marketing Mix

3.1 Paradigm shift on marketing mix
3.1.1 Environmental change on the market
3.1.2 Change of the market and consumer
3.1.3 Change of the marketing mix strategies
3.2 Conceptual characteristics of web marketing mix
3.2.1 Background of web marketing mix
3.2.2 Definition of web marketing mix
3.3 Components of web marketing mix: 4Cs
3.3.1 Communications
3.3.2 Contents
3.3.3 Commerce
3.3.4 Community
3.3.5 Customization and connection
3.4 Procedures for the web marketing mix
3.4.1 Pre-feasibility Stage
3.4.2 SWOT analysis and strategic paradigm
3.4.3 Web marketing mix and inauguration
3.4.4 Web business management with feedback
3.5 Empirical tests on web marketing mix
3.5.1 Introduction
3.5.2 Paradigm for the Web Marketing Mix
3.5.3 Comparative Analysis and Its Suggestion
3.5.4 Conclusion

CHAPTER 04Intermediation and Metamediary

4.1 Is it really workable?: Missing link for the metamediary
4.1.1 Introduction
4.1.2 Paradigm shift on the intermediation
4.1.3 The role of metamediary
4.1.4 Concluding remarks
4.2 Policy: Governance issues on the global e-trade policies
4.2.1 Introduction
4.2.2 Conceptual Characteristics of Global e-Trade
4.2.3 The Missing Links on the Governance
4.2.4 Suggestions on the Paradigm of the Governance
4.2.5 Conclusion
4.3 Technical Platform: Role of intermediation
4.3.1 Introduction
4.3.2 Literature Review and Propositions
4.3.3 Empirical Tests and Its Implications
4.3.4 Conclusion
4.4 For the Global Standard: Comparison on e-trade policies
4.4.1 Introduction
4.4.2 Concept and Structure of Global e-Trade
4.4.3 Comparison of the e-Trade Policies
4.4.4 The Role of Korean Government Policies
4.4.5 Conclusion