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책 정보
· 분류 : 국내도서 > 외국어 > 영어회화 > 비즈니스영어
· ISBN : 9788967321178
· 쪽수 : 99쪽
· 출판일 : 2014-04-01
책 소개
목차
Unit I | Self Management
Lesson 1: Career & Success
Lesson 2: Time Management
Lesson 3: Leadership & Management Style
Lesson 4: Stress Management
Unit 1 CASE STUDY: MasterCard - Managing People and Changes
Unit II | Project Management
Lesson 5: Budgeting
Lesson 6: Production Management
Lesson 7: Monitoring & Feedback
Lesson 8: Risk Management
Unit 2 CASE STUDY: DuPont - Moving Ahead during Turbulent Times
Unit III | Business Strategy
Lesson 9: Strategic Planning
Lesson 10: Strategic Analysis
Lesson 11: International Commerce
Lesson 12: International Markets
Unit 3 CASE STUDY: Orascom Telecom Holding - Out of Africa: The Egyptian Telecom's Challenge
Unit IV | Conflict Resolution
Lesson 13: Communication Breakdown
Lesson 14: Mediation & Resolution
Lesson 15: Cross-cultural Differences
Lesson 16: Business Ethics
Unit 4 CASE STUDY: McDonald's - McDonald's Conquers the Land of Haute Cuisine
Answer Key
