매거진 B (Magazine B) Vol.33 : 비트라 (Vitra)

Intro

Publisher's Note
Comments
Vitra comments and reviews from SNS and the web

Into the Market
Scenes from designer furniture stores

Opinion
Christina Schmidt, design select shop owner

Shops
Positions
The diverse shops that carry Vitra

Lineup
Office System
Vitra office furniture systems
Home Collection
Vitra home collection lines

Opinion
Myeonghan Kim, CEO of aA Design Museum

Brand to Brand
VS
Comparing Vitra product lines with
those from other brands

Opinion
Patrick Seguin, designer furniture
and architecture gallery owner

Collage
Private spaces where furniture pieces from
several distinct brands coexist in harmony

User Choice
Premium Brands
Premium design brands recommended by Vitra users

Opinion
Jonathan Kim, Korean branch director of
interior design consulting firm SL+A

Environment
Details
Analysis of Vitra furniture systems
Office Furniture
Working spaces set up using Vitra office furniture

Vitra Scene

Brand Story
Vitra evolves from a European distributor of American
designer furniture into a modern design leader

Album
Scenes from the Vitra test process

Campus
The Vitra campus reflects
the brand's design philosophy

Communications
Vitra's marketing campaign includes publications,
exhibitions, lectures, and store displays

Businesses
Other furniture brands with
design approaches similar to Vitra's

Timeline
History of major design trends in
the furniture industry

Quotes
Quotes from Vitra CEO Rolf Fehlbaum

Figures
The global furniture market and Vitra

From the Editor in Chief

Outro