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· 분류 : 국내도서 > 잡지 > 경제/경영
· ISBN : 9788998415785
· 쪽수 : 156쪽
· 출판일 : 2015-07-03
책 소개
목차
02 Intro
12 Publisher’s Note
16 Comments
Comments and views about Patagonia on websites and in social media
26 Lineup
Businesses
- Patagonia’s products consist of outdoor clothing and gear, food, and publications
30 Inner Space
Environment
- The quintessence of Patagonia as revealed in the brand’s products
36 Into the HQ
Ventura
- Ventura, the birthplace of Patagonia, shares some resemblance with the brand
40 Opinion
Matt Stoecker, environmentalist
44 Partners
Collaboration
- Patagonia seen from the perspective of its partners
50 Reuse
Campaign
- Patagonia adds value to its products through the spirit of recycling
54 Opinion
Bellinda Baggs and Adam Kobayashi, professional surfers
58 Live Simply
Value Consumption
- The consumption trends, lifestyles, and values of Patagonia users and supporters
72 Opinion
Masamichi Toyama, President of Smiles, parent company of Pass the Baton
76 Brand to Brand
Resemblance
- Other brands sharing Patagonia’s philosophy are frequently used by Patagonia lovers
82 Influence
Commitment
- Other brands influenced by Patagonia, or sharing Patagonia’s philosophy
88 B’s Cut
Nature Sustained
- The breath of nature in Patagonia products
102 Brand Story
The Patagonia story has unfolded under founder Yvon Chouinard’s philosophy of cherishing nature
114 Patagonia Campus
Everyday scenes from the Patagonia campus
118 Headquarters
Interviews with employees from different departments provide a broad understanding of the brand
124 CEO Interview
Rose Marcario, President and CEO of Patagonia
126 20 Million & Change
20 Million & Change, an investment fund for ventures promoting social and environmental values
128 Contribution
Major CSR activities conducted by Patagonia to benefit the environment and society
130 Yvon Chouinard
A discourse with Yvon Chouinard, Founder of Patagonia
136 Figures
The results achieved by Patagonia’s diverse CSR activities
138 From the Editor in Chief
The Editor in Chief offers his observations on Patagonia’s core values.
140 Outro
