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· 제목 : The Dynamics of Advertising (Paperback)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 관습/전통
· ISBN : 9789058230850
· 쪽수 : 300쪽
· 출판일 : 2000-11-17
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 관습/전통
· ISBN : 9789058230850
· 쪽수 : 300쪽
· 출판일 : 2000-11-17
목차
1: Introduction; 2: The Historical Dynamics of the Advertising Industry; 3: The History of Advertisements; 4: The Academic Critique of Advertising; 5: The Dynamics of Cultural Change; 6: The Psychodynamics of Advertising 1; 7: Psycho-Social Categories for the Study of Everyday Life; 8: Driven by Passion? Car Advertisement Content 1950?1998; 9: Going to Market; 10: The Democratisation of Credit; 11: Conclusions
