Translation and Tourism: Strategies for Effective Cross-Cultural Promotion (Paperback, 2019)

Part I Translating Tourism Promotion: Theoretical Considerations.- 1 Understanding tourist motivation and industry persuasion.- 2 Tourism promotional materials.- 3 Tourism promotional materials across languages and cultures.- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach.- Part II Application and Evaluation of CCT: The Case of English-Malay.- 5 Cultural profiling for translation purposes.- 6 Translating tourism landscapes: From nature to urban.- 7 Translating performancescapes: From gazing to doing.- 8 Translating stylescapes: From tourism to anti-tourism.- 9 Applying and evaluating the CCT model in the industry.- 10 Towards best practices in TPM translation.