Strategic Social Media Management: Theory and Practice (Paperback, 2021)

Chapter One: Let’s Start From the Beginning: Understanding Audiences.- Chapter Two: Managing Reputation, Ethics, Risk, Issues and Crises.- 3. Chapter Three: The Foundational Components of Strategy.- Chapter Four: Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences.- Chapter Five: Social Media Monitoring, Measurement, Analysis and Big Data.- Chapter Six: Social Media Scheduling and Account Management Platforms.- Chapter Seven: Ethical Content Curation.- Chapter Eight: The Content Curation Process.- Chapter Nine: Techniques to present curated content to engage with audiences.- Chapter 10: Writing for Social Media.- Chapter 11: Creating Compelling Images, Graphics, Memes and Infographics.- Chapter 12: Producing Videos that Pop.- Chapter 13: Conclusion: Social Media - The Only Constant is Change.