The Efficiency and Creativity of Product Development: Lessons from the Game Software Industry in Japan (Hardcover)

Ch1. A fundamental dilemma: efficiency versus creativity.- Ch2. Analytical framework and the research design: Innovation pattern and evolution of industry.- Ch3. The origins of the game software business in Japan: the movement till 1970’s.- Ch4. Creating New Demand: the start-up of the new industry in early 1980s.- Ch5. The transition of the industry: the market expansion and establishment of major firms after 1980s.- Ch6. Decline in demand creation: the impasse of industry in late 1990s.- Ch7. The innovation pattern in the digital age: The lesson from the game software industry.- Ch8. The development productivity dilemma and its consequences.- Ch9. Conclusion.