Consumer Happiness: Multiple Perspectives (Paperback)

Chapter 1. The cultural perspective: Are some societies happier than others? Chapter 2. Happiness digital technology and social networks.- Chapter 3. Socioeconomic Status and Consumer Happiness.- Chapter 4. Behavioral perspective.- Chapter 5. Subliminal messaging and applicaton in sports: moving beyond the conscious.- Chapter 6. Subliminal Messaging: Moving Beyond Consciousness.- Chapter 7. Customer Happiness: The role of Cognitive Dissonance and Customer Experience.- Chapter 8. Advertising: A new visual world (Re-conceptualisation of advertising through creative design).- Chapter 9. Consumer happiness and decision making: The way forward.- Chapter 10.Paying a price to get a value: Choose wisely.