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· 제목 : Milkyway Image: Producing Hong Kong Film Genres for Global Consumption (Paperback, 2021)
· 분류 : 외국도서 > 예술/대중문화 > 영화/비디오 > 일반
· ISBN : 9789813365803
· 쪽수 : 137쪽
· 출판일 : 2022-09-03
· 분류 : 외국도서 > 예술/대중문화 > 영화/비디오 > 일반
· ISBN : 9789813365803
· 쪽수 : 137쪽
· 출판일 : 2022-09-03
목차
1 The Film Production Company
Hollywood studios and industry analysis
Media industry studies and the independent production company
Hong Kong film companies: past and present
Conclusion
2 Hong Kong Film Industry in Transition Industry in crisis
Production companies in transformation
Conclusion
3 Bringing the Old to the New: Formation and Development of Milkyway
Milkyway as a business entity
Milkyway as a creative team Conclusion
4 From Hong Kong to the Mainland: Milkyway’s Production and Business Practices
Establishing a brand for the Hong Kong audience
Expanding into the mainland Chinese market
Conclusion
5 In Defence of Hong Kong: Milkyway Films’ Domestic Critical Reception
Hong Kong’s film community since the mid-1990s
Milkyway films as mirrors of Hong Kong
Redefining Hong Kong cinema through Milkyway films
Conclusion
6 Shaping Hong Kong Cinema’s New Icon: Milkyway at International Film Festivals
Debut: specialised film festivals
Breakthrough: Cannes, Berlin, Venice and Toronto
Beyond and after major festivals
Conclusion
7 Defining Hong Kong Cinema through Distribution: Milkyway Films in the United States
The ‘return’ of Hong Kong film
The ‘disappearance’ of Hong Kong identity
The Chinese connection
Conclusion
8 Building a Hong Kong Studio Brand: Milkyway’s Changing Image in Overseas Critical Reception
Milkyway as an invisible factory
Milkyway as a period in Johnnie To’s career
Milkyway as a house style and a brand per se
Conclusion
