Entrepreneurship (Paperback, 2nd)

Preface

PART 1 Laying the Groundwork for Small Business
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION

PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS
Chapter 5 BUSINESS MISSION AND STRATEGY
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION

PART 3 Establishing the Business
Chapter 7 FINANCING AND ACCOUNTING
Chapter 8 FINANCIAL ANALYSIS
Chapter 9 ESTABLISHING THE LEGAL FOUNDATION

PART 4 Building the Business
Chapter 10 HUMAN RESOURCES MANAGEMENT
Chapter 11 MARKETING
Chapter 12 ESTABLISHING OPERATIONS

PART 5 Important Issues for Entrpreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS

PART 6 MiniCases

Appendix
Glossary
Case Index
Subject Index