MKTG : Principles of Marketing (14th Edition, ASIA Edition)

PART I. THE WORLD OF MARKETING
1. An Overview of Marketing
2. Strategic Planning for Competitive Advantage
3. Ethics and Social Responsibility
4. The Marketing Environment
5. Developing a Global Vision

PART II. ANALYZING MARKETING OPPORTUNITIES
6. Consumer Decision Making
7. Business Marketing
8. Segmenting and Targeting Markets
9. Marketing Research

PART III. PRODUCT DECISIONS
10. Product Concepts
11. Developing and Managing Products
12. Services and Nonprofit Organization Marketing

PART IV. DISTRIBUTION DECISIONS
13. Supply Chain Management and Marketing Channels
14. Retailing

PART V. PROMOTION AND COMMUNICATION STRATEGIES
15. Marketing Communications
16. Advertising, Public Relations, and Sales Promotion
17. Personal Selling and Sales Management
18. Social Media and Marketing

PART VI. PRICING DECISIONS
19. Pricing Concepts