Marketing and Smart Technologies: Proceedings of Icmarktech 2024, Volume 2 (Hardcover)

Chapter 1: E-government business model based on blockchain: Examining citizens' readiness.- Chapter 2: Digital Transformation at Delta Cafes in Portugal: A case study.- Chapter 3: Cost-effective and operationally sustainable supply chain inventory planning: a mathematical programming approach.- Chapter 4: Business Intelligence and Operations Research in Supply Chain Management: A Systematic Review.- Chapter 5: Internal Connection Intensity as Logistic and Marketing Indicator of Museum Clusters Performance.- Chapter 6: Sustainable Supply Chain Strategies: A Review of EU Policies and Blockchain Implementations (2019-2024).- Chapter 7: Machine learning for cargo code prediction in port logistics.-?Chapter 8: Integrating Artificial Intelligence and the Internet of Things for Environmental Monitoring in Seaports: A dynamic model for reducing CO2 emissions.- Chapter 9: Logistics 4.0 and Digital Supply Chain: A Systematic Review.-?Chapter 10: Port-Centric Strategies for Optimizing Agro-Commodity Supply Chains: Insights from Soybean Flow Redesign.- etc.