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· 제목 : Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats (Paperback, 2023)
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9789819961856
· 쪽수 : 244쪽
· 출판일 : 2024-10-05
· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9789819961856
· 쪽수 : 244쪽
· 출판일 : 2024-10-05
목차
Chapter 1. Introduction.- Chapter 2. Literature Review.- Chapter 3. Theory and Propositions for Uncertainty Avoidance and Consumption Behavior.- Chapter 4. Theory and Propositions for Rituals and Consumption Behavior.- Chapter 5. Theory and Propositions for External Threats and Consumption Behavior.- Chapter 6. Selected Empirical Context and Data.- Chapter 7. Analysis and Empirical Results.- Chapter 8. Discussion and Conclusion.
