김변호사의 스마트한 AI 활용법 2

프롤로그
 0.1 머리말: 우리가 이 책을 쓴 이유 i
 0.2 왜 다시 쓰는가: 1권 이후의 7개월 iii
 0.3 변화를 반영한 AI 사용법 iv
 0.4 웹브라우저의 미래일까? - Perplexity Comet vii
 0.5 AI검색 시대, 변호사 온라인 마케팅의 운명 ix
Chapter 01. 개업 전 준비: 전략적인 시작을 위한 AI 활용
 1.1 나에게 맞는 AI A to Z, Airtable to Zapier 4
1.1.1 “이 많은 AI 툴들… 전부 다 알아야 하나요?” ······························· 5
1.1.2 변호사를 위한 AI 추천 Q&A 10선 ················································ 5
1.1.3 한눈에 보는 AI 툴 지도 ·································································· 7
1.1.4 실무에 맞춘 AI 조합 활용법 ··························································· 9
1.1.5 AI ‘부담’이 아닌 ‘길잡이’로 ··························································· 12
 1.2 AI로 나만의 포지셔닝 정리하기 13
1.2.1 경쟁사 분석부터 – Perplexity와 ChatGPT 활용 ······················ 13
1.2.2 본격적인 시장 조사 – 타깃 고객 정의하기 ································· 15
1.2.3 브랜딩 문구와 차별화 포인트 정리 ·············································· 21
1.2.4 AI로 개업 준비 단순화하기 – 활용 흐름 ····································· 24
1.2.5 AI를 활용한 효율적 개업 준비 ····················································· 26

Chapter 02. 마케팅 – 손이 아닌 AI로 콘텐츠를 쓰다
 2.1 네이버 블로그, MCP로 똑똑하게 운영하기 30
2.1.1 MCP, AI의 능력을 확장하는 열쇠 ··············································· 30
2.1.2 네이버 서치 MCP로 블로그 트렌드 분석하기 ····························· 31
2.1.3 변호사 홍보, AI로 신뢰감 있게 업그레이드 하기 ······················· 33
2.1.4 AI 기반 통합 마케팅 전략 세우기 ················································ 36
 2.2 개업변을 위한 블로그 이미지 제작 가이드 38
2.2.1 Midjourney, 대체 뭘까요? ··························································· 38
2.2.2 Midjourney Settings 패널 이해하기 ·········································· 39
2.2.3 실전 예시: 학교폭력 상담 이미지 제작 ········································ 40
2.2.4 결과를 바꾸는 프롬프트 작성 가이드 ··········································· 50
2.2.5 Midjourney vs DALL · E vs Whisk: 특징과 활용법 ················ 51
2.2.6 변호사 블로그 이미지, 전문성을 드러내는 전략 ························· 54
Chapter 03. 영업 – DB를 살아 움직이게 만들기
 3.1 상담 기록을 데이터로 전환하기 60
 3.2 상담 내용을 요약해 전문성 높이기 62
 3.3 고객 분류와 우선순위 태깅하기 64
 3.4 전화 상담, 30초 만에 기록으로 남기기 67
 3.5 우선순위별 자동 콜백 리스트 만들기 69
 3.6 상담 데이터, 구글 워크스페이스로 확장하기 71

Chapter 04. 수임 – 계약부터 입금까지 자동화하기
 4.1 제안서부터 계약서까지, 문서 자동화의 풀세트 78
4.1.1 개인정보 동의와 익명화 처리 ························································ 78
4.1.2 상담 후 5분 만에 끝내는 제안서·견적서 작성 ···························· 79
4.1.3 미수금 놓치지 않는 입금 관리 자동화 ········································· 81
4.1.4 사건별 맞춤형 계약서, AI로 초안 완성하기 ································ 82
 4.2 고객 DB 기반 메시지 자동화 83
4.2.1 Solapi, 변호사를 위한 메시지 자동화 엔진 ································ 83
4.2.2 개업 변호사를 위한 Solapi 시작 체크리스트 ····························· 83
4.2.3 주소록 관리부터 맞춤형 메시지 발송까지 ···································· 84
4.2.4 카카오톡 브랜드 메시지로 웨비나 홍보하기 ······························ 89
4.2.5 Solapi + Make, 채권추심 메시지의 자동 시나리오 ·················· 94
4.2.6 고객 소통과 마케팅으로 확장하는 메시지 자동화 ····················· 103
4.2.7 광고성 메시지, 반드시 지켜야 할 법적 준수사항 ····················· 104
Chapter 05. 사건 수행 – 문서 작성과 일정의 AI 혁신
 5.1 Notion으로 사건 관리 108
5.1.1 사건 · 업무 DB 한 번에, 노션으로 사건 관리 시작하기 ··········· 108
5.1.2 사건 페이지, 의뢰인과 동료에게 똑똑하게 열어주기 ················ 120
5.1.3 의뢰인이 직접 채워주는 사건 페이지 만들기 ···························· 122
5.1.4 방대한 사건 기록, Notion AI로 핵심만 요약하기 ··················· 126
5.1.5 ChatGPT와 Notion을 연결해 더 강력하게 쓰는 법 ··············· 127
 5.2 NotebookLM과 함께하는 효율적 리서치 130
5.2.1 최신판 NotebookLM, 판례까지 읽어주는 AI 비서 ················· 130
5.2.2 단순 요약을 넘어, 법리까지 챙기는 판결문 브리핑 ·················· 137
5.2.3 새로운 법률, NotebookLM으로 빠르게 공부하는 법 ·············· 141
5.2.4 조사와 분석의 최강 조합 ····························································· 144
5.2.5 개인정보 유출 없는 AI 리서치 가이드 ······································ 148
 5.3 ChatGPT와 함께하는 형사사건 실전 대응 매뉴얼 151
5.3.1 형사사건, ChatGPT 대화 말고 ‘프로젝트’로 관리하라 ············ 152
5.3.2 경찰 조사 완전 대비: 쟁점 · 의견서 · 질문까지 ·························· 159
5.3.3 공판 전략 풀코스: 의견서 · 증인신문 · 최후진술 ························ 164
 5.4 증거정리 및 증거목록 자동화 170
5.4.1 OCR로 증거목록을 순식간에 디지털화하기 ······························ 171
5.4.2 내 사건 전용, 맞춤형 GPT 만들기 ············································ 172
5.4.3 의견서에 증거 · 참고자료 자동 삽입하기 ···································· 175
5.4.4 증거기록, 클릭 한 번으로 분석 · 요약하기 ································· 180
 5.5 Make를 활용한 기일 입력 자동화 184
5.5.1 ‘노가다 입력’은 그만! Make로 일정 자동화 맛보기 ················· 184
5.5.2 구글 · OpenAI · PDF까지 연결하는 API 키 세팅 비밀 ············ 187
5.5.3 기일통지서 → 캘린더, 자동 등록 시나리오 만들기 ·················· 194
 5.6 SuperLawyer · Perplexity로 민사사건 파헤치기 207
5.6.1 아파트 하자소송, 절차와 쟁점 먼저 짚기 ·································· 208
5.6.2 SuperLawyer로 감정서 · 판례 뼈대 잡기 ·································· 208
5.6.3 Perplexity로 최신 판례 · 자료, 신뢰도 있게 보완하기 ············ 210

Chapter 06. 고객 관리 – 사건 종료 이후 수익을 재창출할 수 있는 자산 만들기
 6.1 사건 종료 후, AI로 고객 관리 새롭게 하기 218
 6.2 타이밍을 놓치지 않는 감사 메시지 자동화 219
 6.3 사건 결과를 성공사례 콘텐츠로 재가공하기 222
 6.4 캘린더 · AI로 후속 일정 알림 자동화하기 225
 6.5 고객 관리 자동화가 만드는 재상담 · 소개 선순환 227
부록
 1. MCP, 직접 설치해서 써볼까요? 228
 2. 한국 리걸 AI 스냅샷 (2025): 슈퍼로이어 · 인라인 AI · AiLex 234
슈퍼로이어 - 대한민국 변호사의 42%가 가입한 AI 솔루션 ·············· 234
인라인 AI – 변호사의 법률 문서 작업을 10배 빠르게 하는
AI 법률 비서 ··························································································· 237
AiLex – 사건은 늘어나는데, 시간이 없다면?
“도구”가 아닌 “협력자” ··········································································· 240