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· 분류 : 국내도서 > 잡지 > 경제/경영
· ISBN : 9791160360240
· 쪽수 : 144쪽
· 출판일 : 2017-12-04
목차
02 Intro
09 Publisher's Letter
12 Future of Print
Print mass media and the future of the publication industry
14 Opinion
Andrew Tuck, Editor at Monocle
18 On Paper
The business strategy of one multimedia company viewed through Monocle's lineup of printed materials
30 Midori House
A tour of the Monocle headquarters in London
34 On Air
Monocle 24, media for the ears
38 Global Contributors
The correspondents and contributors who create Monocle's global perspective
52 Monocle Shop
Monocle's first off -line retail shop
54 Opinion
Anders Braso, Publisher at Monocle
58 Advertorial Partners
The ideal partnership between media and advertisers,
as seen through Monocle's advertorials
64 Collaboration
The collaboration between Monocle and small luxury brands
70 Premium Venue
A retail venture that shows off the brand image of Monocle
74 Monocle Cafe
A space where Monocle comes to life
76 Opinion
Steven Watson, Founder and Director of Stack, a magazine subscription service
80 Citizens
Monocle's readers around the globe
92 Niche Magazines
Magazines from various cities targeting niche markets
98 Brand Story
A glimpse of the printing process for the October 2017 issue in the Cornwall, England print shop
106 Structure
The birth of Monocle and its growth as a media brand
112 Cover Story
The trajectory of Monocle through 10 years of cover design
116 The Scoop
The interviewees from diverse professions featured in Monocle
120 Wallpaper to Monocle
The first chapter of Tyler Bru?le?: How Wallpaper begat Monocle
122 Quality of Life Conference
Monocle's signature off -line event
126 Interview
Tyler Bru?le?, Editor-in-Chief and Chairman of Monocle
130 Figures
Monocle and the magazine market in numbers
133 References
135 Outro