매거진 B (Magazine B) Vol.75 : 룰루레몬 (Lululemon)

02 Intro

09 Editor's Letter

12 Black Stretchy Pants
The status of Lululemon's Align Pant as seen through media reviews

16 Opinion
Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon

20 Milestones
Three Lululemon locations that served as turning points for the brand

26 Experiences
How Lululemon designs and utilizes space to pioneer experiential retailing

32 Opinion
Tom Waller, Senior Vice President of Whitespace™, Lululemon

46 Essentials
Lululemon's key products and their characteristics born through research and experimentation

52 Dialogue
Interviews with Lululemon's designers who add tactile delight to performance to complete the athleisure look

56 The Sweatlife
People who pursue wellness and their lifestyle items



64 Communities
Community-based wellness businesses advocating healthy lifestyles and mind-body balance

74 Opinion
Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon

78 Manifesto
Lululemon's favorite quotes propose healthy ways of living and thinking

81 Vision & Goals
In-store Vision and Goals sessions help establish direction and objectives

84 Mindfulosophy
Stories of people who have achieved physical health and mental growth by making wellness part of their lives

90 Sensation

98 Brand Story
Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects

106 People
The corporate culture founded on Vision and Goals to encourage personal growth

110 Interview
Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President, The Americas and Global Guest Innovation; and
Calvin McDonald, CEO

116 Celebration
The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world
118 New Wave
Sportswear brands and wellness platforms that might become the next-generation Lululemon

122 Blue Chip
The sportswear industry seen through stock market trends and consumption patterns

124 Figures
The athleisure market and Lululemon's growth seen through numbers

127 References

129 Outro