매거진 B (Magazine B) Vol.78 : A.P.C.

02 Intro

09 Editor's Letter

12 The Paris Way
Parisians share their experiences with A.P.C.

18 Perspective
Various thoughts by Jean Touitou and the A.P.C.

22 Opinion
Jean Touitou, founder of A.P.C.

28 The Heart of A.P.C.
A.P.C. studio and atelier as the cradle of balanced designs

34 Essentials
Sporting the brand's essential items, corporate employees talk about the A.P.C.'s aesthetic

44 Brand within a Brand
Collaboratively produced A.P.C. quilts, sneakers, and American clothing line

52 Campaigns
The chronicles of A.P.C. campaigns reflect the brand's aesthetic

58 Transmission
Introduction to Transmission, published to commemorate A.P.C.'s 30th anniversary, and interview with editor Hayd?e Touitou

64 23 Rue Royale 75008 Paris
The living archive of A.P.C.


72 Opinion
Ezra Petronio, founder of Self Service

78 Interaction
A.P.C. continues to evolve through active explorations into a variety of industries

90 Simply Radical
Four brands seek simple answers from the core

98 Opinion
Masamichi Katayama, founder of Wonderwall

104 A.P.C. in the Cities
Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul

116 Spirit
A.P.C. enthusiasts react to the brand spirit

124 Heritage Denim
A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim

136 Brand Story
The journey of A.P.C., a brand that grows with understated designs and high quality

144 Interviews
CEO Francois-Cyrille de Rendinger
Art Director Judith Touitou

148 Headquarters
In the heart of A.P.C.'s creative DNA

152 Inspiration
The things that inspire Jean and Judith Touitou

156 Denim Guide
The basic elements of the denim pant

160 Figures
A.P.C.'s growth in numbers

163 References

166 Outro