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· 분류 : 국내도서 > 잡지 > 경제/경영
· ISBN : 9791160360837
· 쪽수 : 144쪽
· 출판일 : 2019-10-24
책 소개
목차
02 Intro
09 Editor's Letter
12 Rules of the Road
Etiquette for Mini drivers to follow when spotting another Mini on the road
14 Perspectives
Four creators talk about Mini design and value
18 Museum
A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections
24 Opinion
Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini's racing genes and engineering
30 Restorer
A restoration shop shines light on how popular classic Minis are globally
36 In London
A travel agency that started with the idea of London city tours in Minis
42 With Minis
Classic Mini lovers encountered in London
46 Opinion
Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce
50 Milestones
Classic Mini milestone marker models of the past 60 years
54 Buzzing
Mini owners share their thoughts on new Mini and classic models online
58 Engine Rooms
A look under the hoods of a classic Mini and a new Mini
60 Versus
Comparison and analysis of classic Mini and new Mini
70 In the Making
Mini lineups under BMW, scenes of the Oxford plant, and interview with Oliver Heilmer, Head of Mini Design
82 Minimizers
Mini owners from three cities talk about their lifestyles and mobility in each city
94 Signal
102 Brand Story
The story of the car born out of a socioeconomic crisis to present a new solution for mobility
110 Interviews
Bernd K?rber, Head of Min
Esther Bahne, Head of Mini Strategy and Innovation
116 Expansion
Mini explores new frontiers under the "creative use of space" motto
118 One Century
Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today
122 British Cars
British car brands with unique identities, principles, and ample charm
126 Figures
Mini's history and growth in numbers
129 References
131 Outro
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