매거진 B (Magazine B) Vol.100 : Magazine B

02 INTRO

08 EDITOR'S LETTER

12 BRAND NATIVE
People who embrace brands based on their values, tastes, and cultural contexts

18 COVER STORY
The untold stories behind the cover photo

28 INTERVIEW: SUYONG JOH
Publisher Suyong Joh on the business potential and momentum of B

34 B'S PERSPECTIVE
B's perspective and approach to brands

50 B SIDE CHAT
How the people behind B approach their work and lives

64 INNER SPACE
The editorial approach that brings the documentary format to the page

74 ALONGSIDE US
Partners who work with us as colleagues and cocreators

86 THE EPHEMERA
Production records and fragments of memory our editors have left on objects

98 OPINION: JEREMY LESLIE
Jeremy Leslie, founder of magCulture, a bookstore and community space, discusses the relevance of print magazines

105 MAG MANIFESTO
Nine media outlets that have built unique worlds through consistency

125 COMMON GROUND
Commercial spaces around the world connecting B with its readers

136 WAYS OF READING
Readers who actively interpret the content of B

144 BRAND STORY
The growth story of B, the magazine that brought documentary to print

150 INTERVIEW: MYUNGSOO KIM
Myungsoo Kim, CEO of B Media Company, discusses the value of enduring beauty

154 FOOTPRINTS BEHIND 100
The B Media Company blueprint revealed through its 15-year archive

164 OPINION: MARKUS FREITAG, JANINE WEIZ-B?HLER
Markus Freitag, cofounder of Freitag, and Janine Weiz-B?hler, who leads the brand today, discuss balance and circulation in branding

170 PATHFINDERS
Twelve pioneers who have charted their own career paths, reunited after 99 issues

184 MY 100
The 100th brand chosen by our editorial team and Seoul's creators

195 OUTRO