매거진 B (Magazine B) Vol.92 : 아라비카 Arabica

02 INTRO

08 EDITOR'S LETTER

12 FOURTH WAVE
The new wave of coffee and % Arabica observed by coffee experts

16 AESTHETIC
Aesthetic of Kyoto that inspired % Arabica founder Kenneth Shoji

22 NEIGHBORHOOD
Introduction to Arashiyama and Higashiyama neighborhoods in Kyoto where % Arabica locations have become local attractions

28 OPINION: KOBE LEE
% Arabica’s Global Head Barista Kobe Lee talks about the brand’s philosophy on coffee and people management

34 IDENTITY
% Arabica’s minimal, timeless brand identity that is reflected in brand goods

40 IN THE BAR
% Arabica’s signature drinks and service

46 AT THE ROASTERY
% Arabica Kyoto Roastery & Bakery, a control tower for an exquisite, quality cup of coffee

50 INTERVIEW: KENNETH SHOJI
Conversation between Magazine B publisher Suyong Joh and % Arabica founder Kenneth Shoji

56 A DAY WITH A COSMOPOLITE
Kenneth Shoji’s cosmopolitan life in Bali

64 CUPPING LAB
Luis Urcuyo, green bean buyer for % Arabica, shows his coffee cupping

68 COFFEE FARMS IN BALI
Coffee farms in Batukaang Village, Bali, that supply specialty coffee beans to % Arabica

72 WELLNESS SPACES IN BALI
Alchemy, a wellness brand in Bali that captured Kenneth Shoji’s attention

76 COFFEE TOOLS
Coffee tools used in % Arabica cafes to provide the best coffee experience

86 MOMENT OF INNOVATION
Slayer Espresso, a game changer in the espresso machine market, and its founder Jason Prefontaine

94 COFFEE BUFFERS
Coffee lovers from all walks of life, including cofounder of Deus ex Machina Dare Jennings, share their thoughts on % Arabica

102 OPINION: KEITA AONO
Keita Aono, chief designer of space design consultancy No. 10, talks about % Arabica’s space design philosophy

108 ICONIC STORES
Design studios from different cultures and their iconic designs for % Arabica cafes
124 SURROUNDINGS
Neighborhoods and nearby attractions in Seoul, New York, and London where % Arabica shops are located

130 PARTNERS
% Arabica’s franchise partners in Indonesia, China, and Korea that drive the brand’s global business

136 VISITORS
People from all around the world who visit % Arabica stores in Kyoto and Bali

142 BRAND STORY
A story of % Arabica that started in Kyoto and has grown into a global coffee brand
148 BEHIND THE BRAND
Some interesting facts about % Arabica, as presented by the brand’s founder

150 INTERVIEW: MAKOTO NAKAMURA, ERIKO MATSUDA
Makoto Nakamura, vice president of Asiamix Japan, supports % Arabica and Kenneth Shoji; Brand consultant Eriko Matsuda leads brand management

154 TENANT
% Arabica kiosk locations show the brand’s competitiveness

160 UNDERDOGS
Coffee brands that started in cities with hardly any coffee culture and still gained an international following

163 OUTRO
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