매거진 C (Magazine C) Vol.1 : Standard Chair

02 intro

08 letter from c
Publisher's note

12quotes
World-renowned architects and designers talk about Jean Prouv?.

145cities 5homes
Standard chairs that grace five domiciles in five places: Paris, New Jersey, Amsterdam, Seoul, and Tokyo

60 designer, Jean Prouv?
Jean Prouv?'slife and design legacies summarizedin five words: functionality, utility, factory, society, and evolution

68iconic chair
The story of how a modern classic is made, from Chair No. 4, a prototype of the Standard that was unveiled in 1934, to the M?tropole No. 305 that launched in 1950.

74shape of Prouv?
Signature Jean Prouv? products that demonstrate a clear design rationale and solid application of structural principles

80essay
Deyan Sudjic, former director and now director emeritus of the Design Museum in London, talks about the quintessence of Prouv?'s design.

84special interview
Rolf Fehlbaum, chairman emeritus of Vitra, is an enthusiastic chair collector who has researched and admired chairs for his entire life.

95about vitra
With a deep respect for design, groundbreaking technology, and a worldview that seeschairs as cultural artifacts, Vitra has played a key role in the creation of many iconic chairs, including the Jean Prouv?collection.

100 vitra classics
Vitra'sclassic design collections encompassing the works of Jean Prouv?, Charles & Ray Eames, and Verner Panton

105 assembly system
The Standard chair's assembly system embodies Prouv?'s philosophy that there is no difference between constructing a piece of furniture and a building.

108 digest
How Vitra has produced and modernized the Standard chair and the Jean Prouv?collection

112 on the scene
Standard chairs on the Vitra Campus, the home to various design icons

122 opinion
Patrick Seguin,a respected scholar who is arguably the most fervent proselytizer of the value and historical significance of Jean Prouv?'sdesigns
130 spots
Here are some places that have Standard chairs imbibed with diverse symbols and meanings-from that of rare and expensive art pieces to used home furniture pieces chosen for sustainability.

148 viewing rooms
The Standard chair transforms from a basic, everyday iteminto something new and inventive with novel color combinations.

158 opinion
John Kuilman is the global lead of workplace design at Swiss premium sportswear brand On, where the headquarters brims with Jean Prouv? pieces.

164 opinion
Marco Fossi, chair of the technical standardization committee for furniture at the International Organization for Standardization, says standards are tools that help ensure everything functions properly.

170 new wave
Design principles that three design teams-Builddweller, HeijltjesAkkaya, and Be Formative-gave in response to a keyword prompt:"standard."

180 chairpunk
A chair that doubles as a sled, a chair that looks like a still life sculpture, and a chair for anxious people. Three Korean artists put their own spins on the Standard chair.

184 chair index
My favorite chair

186outro