International Marketing (Paperback)

Part One An Overview
1 The Scope and Challenge of International marketing
2 The Dynamic Environment of International Trade

Part Two The Cultural Environment of Global markets
3 History and Geography; The Foundations of Culture
4 Cultural Dynamics in Assessing Global Markets
5 Culture, management Style, and Business Systems
6 The Political Environment; A Critical Concern
7 The International Legal Environment; Playing by the Rules

Part Three Assessing Global Market Opportunities
8 Developing a Global Vision through marketing Research
9 Emerging Markets
10 Multinational market Regions and market Groups

Part Four Developing Global marketing Strategies
11 Global marketing management; Planning and Organization
12 Products and Services for Consumers
13 Products and Services for Businesses
14 International Marketing Channels
15 Exporting and Logistics; Special Issues for Business
16 Integrated marketing Communications and international Advertising
17 Personal Selling and Sales management
18 Pricing for International markets

Part Five Implementing Global marketing Strategies
19 Negotiating with International Customers, Partners, and Regulators

Part Six Supplementary material