The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World (Hardcover)

Introduction
1 Everyone’s Job
2 Sell Your Employees First
3 The Company Culture
4 Being Big, Thinking Small
5 The Total Customer Experience?Before, During, and After the Sale
6 The Personal Touch
7 It’s about Time
8 Why Selling a Service Differs from Selling a Product
9 When Price Rules
10 Multiple Tiers of Customers
11 Satisfy Main Street First, Then Wall Street
12 The Power of a Strong Brand
13 The Value of a Customer
14 Change Is Constant
Afterword
Endnotes
Index