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· 제목 : Digital Strategies for Powerful Corporate Communications (Hardcover)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780071606028
· 쪽수 : 272쪽
· 출판일 : 2009-08-01
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780071606028
· 쪽수 : 272쪽
· 출판일 : 2009-08-01
목차
1: An Introduction to the New Business Environment
2: Digital Communications Platforms Redefine Corporate Reputation
3: Global Internal Communications Via the Information Superhighway
4: Employee Engagement through Digital Interactions
5: Communication in a New Era of Talent Management
6: Rebranding Customer Relationship Management
7: Demystifying Digital Media Relations
8: Crisis Management in a Virtual World
9: Promoting CSR & Sustainability Efforts Online
10: Measuring the Impact of Online Influencers
