Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference (Hardcover)

Introduction
Part 1 It’s a Brand New Game
Chapter 1 Mission Possible: Brands Can Turn Around
Chapter 2 The Warning Is on the Label and the Clock Is Ticking
Chapter 3 Chains Hold You Hostage: Change Can Set You Free
Part 2 Seven Game Changers That Made the Difference
Chapter 4 Game Changer 1: Take Responsibility
Chapter 5 Game Changer 2: Never Give Up
Chapter 6 Game Changer 3: Lead Strong
Chapter 7 Game Changer 4: Stay Relevant
Chapter 8 Game Changer 5: Keep Improving
Chapter 9 Game Changer 6: Build Equity
Chapter 10 Game Changer 7: Own Your Distinction
Afterword
Resources
Notes
Index of Brands
Index
About the Author
Footnote
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