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· 제목 : Essentials of Negotiation (Paperback, 5)
· 분류 : 외국도서 > 경제경영 > 협상
· ISBN : 9780073530369
· 쪽수 : 290쪽
· 출판일 : 2010-02-17
· 분류 : 외국도서 > 경제경영 > 협상
· ISBN : 9780073530369
· 쪽수 : 290쪽
· 출판일 : 2010-02-17
목차
1. The Nature of Negotiation 1
2. Strategy and Tactics of Distributive Bargaining 27
3. Strategy and Tactics of Integrative Negotiation 62
4. Negotiation; Strategy and Planning 89
5. Perception, Cognition, and Emotion 112
6. Communication 136
7. Finding and Using Negotiation Power 151
8. Ethics in Negotiation 170
9. Relationships in Negotiation 193
10. Multiple Parties and Teams 210
11. International and Cross-Cultural Negotiation 230
12. Best Practices in Negotiations 251
