International Marketing (Paperback)

Part 1: An Overview Chapter 1The Scope and Challenge of International Marketing Chapter 2The Dynamics of International Markets Part 2: The Impact of Culture and Political Systems on International Marketing Chapter 3Geography and History: The Foundations of Cultural Understanding Chapter 4Cultural Dynamics in International Marketing Chapter 5The International Political and Legal Environment Part 3: Assessing International Market Opportunities Chapter 6Researching International Markets Chapter 7Emerging Markets and Market Behaviour Chapter 8Regional Market Groups and Marketing Implications Part 4: Developing International Marketing Strategies Chapter 9International Marketing Strategies Chapter 10International Market Entry Strategies Chapter 11International Segmentation and Position Chapter 12 International Branding Strategies Chapter 13Exporting and Logistics Chapter 14Ethics and Social Responsibility in International Marketing Part 5: Making International Marketing Decisions Chapter 15Product Decisions for International Markets Chapter 16Marketing Industrial Products and Business Services Chapter 17International Distribution and Retailing Chapter 18Pricing for International Markets Chapter 19International Promotion and Advertising Chapter 20Personal Selling and Negotiations Part 6: Supplementary Resources The Country Notebook: a Guide for Developing a Marketing Plan Case Studies